Your product/service/business raises questions and concerns that are best handled in a straightforward manner.You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion.Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently.When is a FAQ page appropriate?Īn FAQ page can be a distraction or an asset, depending on how you execute it.īut to ensure that it’s the latter, here are some indications that it’s time to incorporate a FAQ page as part of your website: In short, a FAQ page reduces the overall anxiety of purchasing online-and that goes a long way in getting on-the-fence customers to buy from you. When used right, your FAQ page can benefit customers at different parts of the purchasing journey-whether they’re in the consideration phase looking to understand how you source your product or an existing customer troubleshooting a problem. Your FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions.Īt Shopify, for example, we have a FAQ page that answers many questions that those initially considering website platforms can use to help them learn more about our tools. It's the go-to destination for finding answers to specific questions about your product or business operation. The FAQ section, instead, deals with the details. It’s different from your About Us page where you tell the broader story behind your brand. In contrast to a landing page, where the goal is to convert buyers, the Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have. Answer questions to reduce customer frustration.How to add a FAQ page on Shopify: 5 apps to try.Where do I look for “Frequently Asked” Questions?.Shopify Academy Course: How to Design Your Online StoreĬreative director Stephan Peralta demonstrates how to design a brand people love and an online store even the most casual browsers want to buy from.

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